This module examines advocacy research and analysis. Research is the solid foundation of effective advocacy, providing both the key to a winning strategy and indisputable facts for influential lobbying. This module examines different aspects of research and analysis, including not only the policy issue, but also the policy environment, systems, and the organizations and people involved. This includes:

• Research methodology
• Issue choice, and tackling problems at the root
• The policy environment
• People, organizations and power
• The effective use of evidence

"An investment in knowledge always pays the best interest" -Ben Franklin