Module 7: Top Tips
- Plan your lobbying strategically – including a mix of different ways of lobbying using a range of communications
- Develop a clear understanding of legislative processes
- Pay attention to timing
- Focus for maximum impact
- Be clear about your primary ‘ask’
- Demonstrate both the problem and possible solutions
- Develop the most effective arguments to use, based on your assessment of what will influence your target
- Work on gaining policy influence – building your support base and weakening opposition
- There is further advice on effective communications in Module 6 on ‘Media and Communications’.
